What's one of the 'original' forms of getting web traffic online? It's banner ads. It's
less effective nowadays than in the heady days when the Internet was young, but
it's still definitely worth a go at getting super targeted traffic to your website.
Here is the system for getting 100's of fresh visitors every day from banner ads:
Step 1: Perfect Your Sales Funnel
Before you get anything started with actually advertising on sites with your
banners, be sure to perfect your sales funnel first. Your funnel is basically your
entire sales process including your sales page or landing page, up-sells, downsells, your email marketing follow-ups and so on. Make sure everything is in
place and already converting well (if possible, test with your other traffic sources
first).
Step 2: Use An Ad Marketplace
Use an ad marketplace like AdBrite, Buy Sell Ads, or Blog Ads. These services
make it very easy for you to scope out websites that are accepting ads. You can
also search by keyword or category that will allow you to target your advertising
to the right audience.
http://www.adbrite.com
http://www.buysellads.com
http://www.blogads.com
The most productive site for me has been Ad Brite:
Step 3: Test Sources And Ads
Be sure to advertise at different places and find out which is the source or
website that is converting the best for you. Stick with the sites that are giving you
the best value for your money. Also test your banner ad style and copy too.
Step 4: Negotiate Deals Directly
Once you are having profitable banner campaigns, it is a terrific idea to
negotiate deals directly with site owners instead of going through the ad
marketplace. You see, the marketplace acts as a middleman and takes a cut out
of every deal you do. But if you go directly to the source, you can save on costs
and get the most out of your ads.
How to Make a Banner Ad That Generates Profitable Results
Want to know how to make a banner ad that generates profits for your online
business? I've been using banners to advertise my business for over 2 years
now, and in that time, I've picked up a few tips and tricks to skyrocket my
response rates with banners.
Here are the 3 secrets for creating effective banner ads:
Secret #1: Text Pulls Better Than Graphics
Big, bold red text pulls a lot better than graphics in most occasions. I'm not
saying don't include any graphics in your banners, but your text should be the
main motivating factor for clicking your ad. Having animated text is even better!
Your banner should have a big, bold headline and some supporting text after it.
Secret #2: Tap Into Your Most Powerful Benefit
In your headline, you'll want to emphasize the most powerful benefit of your
offer. Will it help someone lose 10 pounds? Make $1000 in 7 days? Help them
tame their naughty dog? Whatever it is, you'll want to include your ultimate
benefit in your headline to draw your prospects in!
Secret #3: Tell Them What To Do
Have you ever seen a movie where a guy on a date does everything right but
doesn't go for the 'close' at the end to ask for the telephone number or for
another date? That's what your ad will be like if you don't include a call-toaction. You need to call your readers to action and tell them what to do! Tell
them to 'Click Here Now' or 'Visit Us Now' and your response rates for your
banner ad will soar.
Now you know how to make a banner ad tick!
